Company History

• October 2000: sit-up channels launches bid tv, the world's first live auction channel.
• June 2003: sit-up channels launches price-drop tv, the world's first dynamic pricing channel where the price falls until every product is sold.
• May 2005: sit-up was wholly acquired by its majority shareholder Telewest Global Inc in a deal which valued the company at more than £194 million.
• July 2005: speedauction tv launched.
• March 2006: Telewest merged with NTL and the combined entity became NTL Incorporated, a company listed in the United States of America.
• June 2006: Ian Percival takes over as CEO of sit-up channels.
• February 2007: sit-up channels becomes part of the Virgin Media group with the rebranding of ntl:Telewest.
• April 2009: Aurelius acquires sit-up channels from Virgin Media.