Executive Team
sit-up channel's amazing success is down to both putting the customers at the core of the business and its team of dedicated staff who have a breadth and depth of experience across retail, broadcasting, finance, operations, marketing, entertainment and I.T.
Combining business acumen with technical savvy, these executives guide and motivate sit-up channels to continually surpass goals and targets.
Ian Percival - Chief Executive
Ian Percival is the Chief Executive of the company. Ian has been a director of the company since 2003 and was appointed to his current role in 2006. As part of the Executive team Ian has been at the forefront of the company's growth. Since his arrival the business has successfully launched two innovative channels price-drop tv and speed auction tv and has continued to develop the original bid tv channel. Ian has a wealth of retailing and financial experience gained as Finance Director of the home-shopping company Freemans plc; in earlier roles over twelve years with the Sears plc group; and at Price Waterhouse where he qualified as a Chartered Accountant.
Clive Bradshaw - Director of Information Systems
Clive joined sit-up in early 2000 as IT programme manager responsible for delivery of the IT infrastructure and business systems. After launching bid-up tv Clive took on the overall management of the IT and telephony services. Clive has extensive experience in the IT industry, including delivering business solutions and services to the broadcasting industry for organisations such as Carlton, Granada, Sky and the BBC. Clive also worked for eight years, with an international IT services company, Capgemini, in a variety of roles including service delivery manager, business systems consultant and project manager.
Bryan Crenol - Director of Finance
Bryan Crenol is the Finance Director of the company. Bryan is a qualified Chartered Accountant and has a great depth of financial experience gained in various business sectors. Following qualification at Ernst & Young he joined the Corporate head office of Redland Plc, a worldwide building materials group, before successfully transferring his financial skills to the retail sector in 1998. Prior to joining sit-up Ltd in 2003 as Financial Controller, he worked in senior financial positions at Freemans plc, a leading home-shopping company and Allders department stores. He was appointed to his current role at sit-up Ltd in July 2006.
Denise Shane - Retail Director
Denise Shane is the Retail Director, responsible for Planning, Buying, Merchandising and Scheduling. She joined us in September 2006 from Debenhams, where she was Trading Director for Home and Gifts. Denise has spent over 20 years in the Retail sector, managing and delivering all aspects of product development, range planning, global sourcing, quality assurance and merchandising. Her experience has been developed in businesses across the USA and UK, including Tesco, Woolworths, BhS and Kids R Us, spanning retailers with various combinations of High Street, Catalogue and Internet presence.