"Aurelius acquires British home shopping specialist sit-up Ltd. from Virgin Media"
- Purchase of all shares from Virgin Media
- Second acquisition of a home shopping television network
Munich, 1 April 2009. Munich-based industrial holding AURELIUS has acquired sit-up Ltd., the UK's most innovative home shopping retailer, from Virgin Media.
With its three digital home shopping channels, bid tv, price-drop tv and speed auction tv, the company's live programs are available to viewers in more than 20 million homes throughout the UK.
Dirk Markus, CEO of AURELIUS, comments on the rationale behind the transaction: "Since our acquisition of RTL Shop in Germany, we have become very familiar with the home shopping business model. We are excited about extending our presence in this market, especially since this is one of the few areas of growth in retailing."
About AURELIUS AG
Munich-based AURELIUS AG acquires medium-sized companies and subsidiaries that no longer belong to the core business of their previous owners. AURELIUS also takes over companies with complex initial structures and actively continues to develop them. With the aid of a specialized task force, the company raises the value-added potential of its subsidiaries for the benefit of all involved while at the same time observing the associated social responsibility. The shares of AURELIUS AG are traded on the open market of the Frankfurt stock exchange (ISIN: DE000A0JK2A8).