sit-up launches 'Prices Drop All Day Everyday' campaign
sit-up shopping launched it's new 'Prices Drop all day Every day' campaign today across all three television channels – bid tv, price-drop tv and speed auction tv. The tone and timing of the campaign responds to our customers in the current economic climate. The aim of the campaign is to push home our unique strengths that further underpin our strong VALUE proposition, in the face of the competition.
We want to emphasise to our customers that what we offer is 'incredible savings/prices/value, every day of the year... not just for tactical promotions.
The campaign is led by the 'Prices Drop all Day Everyday' logo and is supported on our channels and integrated into the websites.